Connected worker platform Zaptic didn’t want a dry-as-dust demo like everyone else. They wanted something fun. Like Hanna-Barbera, Powerpuff Girls, Golden-Age-of-Cartoons fun. Working with motion agency FLOW, I wrote a script that brought together zippy visuals and a ridiculous V/O to explain a complex product in a clear way. Kudos to both agency and client for keeping my Karl Marx pun.