I'm Alastair, AKA Tricky Dickie Copy, AKA a freelance conceptual copywriter and strategic brand consultant based in Manchester.
A ‘conceptual copywriter’ is the industry-approved least-pretentious way of saying the most important part of my job isn't scribbling, but thinking. Before pen meets paper, finger prods key or proverbial hits fan, I’ll poke away at your brief in search of a) what makes you special, b) what your audience wants (not what people think they want) and c) what engages them. Then we scribble.
My career started in a little office above a rickety factory in deepest, darkest China, and I've since racked up a decade's in-house, in-agency and freelance experience, writing everything from plumbing manuals to national TV campaigns. I'm affordable (but not suspiciously affordable), play well both alone and with others and speak fluent Art Director. You should have words with me.