Go Gentle Australia advocates for relieving the distress and helplessness of those suffering with untreatable illnesses. Agitating for change in the rigid euthanasia laws in Oz, the group wanted an awareness video. Our concept was very… Australian. Unapologetic, in-your-face, and defiantly funny, it portrays terminal sufferers as people not patients. Spoofing the (in)famous “Dumb Ways To Die” ad, I rewrote the lyrics and re-recorded it with pals in Manchester.