Brothers, brewers and businessmen Josh, Barney and Carmello told us a story. On a Friday, they went for a beer in Rossendale and told a barman their brewery plans. On Monday, they walked into a different pub to have a different barman regale them with their own story, only with new names. 'Northern Whisper' was born. I named the brewery, beers (all Lancastrian colloquialisms), sorted the TOV, guidelines and web copy.