ZenOffice were experiencing growing pains. They'd expanded massively, and now needed a new brand to unify their many working parts. Starting with research, workshops and strategy sessions, I worked with a planner to boil their offering down to a single, simple proposition: “beyond office supplies.” After that we did everything, from A to Zen. My job was naming, tone of voice and messaging, which slotted neatly into a larger piece including brand guidelines, brochure illustrations, campaigns, launch animations and even van wraps.
Agency: Creative Spark