Salford’s McAvoys are quite the family: four sisters, seven brothers, one brewery. They already had a brand, but they were opening their first bar in Manchester and I got to chip in on both the name and bar interior. There were originally some pretty wacky names flying around, but I made the point that most people would just call it “Seven Bro7hers” anyway, so we opted for the more straightforward ‘Beerhouse.’ After that, it was all quirky interiors, stair poems and creative names for the toilet signs. I drink there all the time. Try the IPA.
Agency: Creative Spark