Underfloor heating is an interesting prospect. It’s not the first thing people think of when renovating their house, but it affords more benefits than many realise. Polypipe asked us to come up with a TV campaign that targeted different audiences (young people, families, older couples) with Polypipe UFH benefits that would appeal directly to them. I wrote scripts based on three different scenarios ‒ a flat party, a family home and a dinner party ‒ all with spokespeople who articulated exactly the message these target audiences wanted to hear.

Agency: SLG