Pipes. Plumbing. Plastics. SEXY... Polypipe, the UK’s leading manufacturer of plastic piping solutions, had a challenge. Big pipes, small pipes, pipes as big as your head, they did it all, but they needed to advertise their products’ features without being mind-numbingly dull at the same time. Working with products as weird and wonderful as PolyMax, FUZE and Ridgistorm-XL, we created a range of print and video campaigns that spoke authoritatively to plumbers and engineers in a way that wouldn’t put them to sleep.