Nuffield Health is what you'd get if Virgin Active and BUPA shacked up. Operating both gyms and private hospitals, every piece of their messaging was tied together with the theme of wellbeing. They weren’t protein-guzzling knuckleheads or back-alley quacks, they were healthcare professionals you could trust. With that firmly in mind, I did everything: in-gym posters, insurance adverts, clinical testing awareness campaigns, hospital openings, the lot. Personal fave was the “Stiff Upper Lip” physio campaign for Men’s Health Week.