Manchester Arena had 16 VIP boxes, a private View Bar and a special Laurent Perrier Experience. But they were underused. The Arena wanted to rationalise its offering, gathering all these different strands under one brand identity. Cue weeks of brand strategy and two walls covered in rejected names. We settled on ‘PRIME EXPERIENCE.’ Not only did the name convey a premium, prestigious feel, it underpinned the brief behind a new logo, a new website and a launch campaign.
Agency: Creative Spark