Glum Ways to Die

Go Gentle Australia is an advocacy group that aims to relieve the distress, helplessness and suffering of people with untreatable or terminal illnesses. Agitating for a change in the rigid voluntary euthanasia laws in Oz, the group wanted an awareness video. Our concept was very… Australian. Unapologetic, in-your-face, funny despite an unfunny subject, it portrays terminal sufferers as people, not just patients. Spoofing the (in)famous “Dumb Ways To Die” ad, I rewrote the lyrics and recorded it with talented pals in Manchester.

Agency: SLG