Originally from Japan, Epson has diversified into all sorts of fields over the years, but has struggled with a slightly corporate tone of voice. We were asked to create an animation that addressed this in a way that would go down well on social media. It was FUN. Working with animator Mr. P, we came up with idea for a “10 Things You Didn’t Know” video. Able to be cut up into smaller chunks for Instagram, the video took interesting facts about the company and brought them to life in fun, quirky scenarios. Personal fave: James Bond.

Agency: Creative Spark