BrightHR was an ambitious HR start-up. Its online software saved HR professionals money, effort and time, but its advertising and sales materials weren’t making their mark. We needed to put the ‘human’ back into HR, focussing not on software but on people.  And when do people deal most with HR? When they’re pulling sickies. So, the idea was built around helping HR staff “see things more clearly,” rolling out a campaign that spanned six-sheet posters, video, and the coup-de-grace “The Little Book of HR Fibs.”

Agency: Creative Spark