I’d already worked with the male side of the McAvoy family on the Seven Bro7hers brewery brand. And then the sisters wanted to do it fo(u)r themselves. Working as part of the Round Collective, it was up to us to make the gin distillery come to life. I conducted brand workshops alongside Kerry, Hayley, Kate and Lucy, figuring out what whet their whistle brand-wise. We ended up with a name, tone of voice and website worthy of the sisters themselves. Also yes, for those of you who’ve crunched the numbers, there are eleven McAvoy children. It’s quite a story. They’ll explain over a G&T.